We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
-Jochen Zeitz
Select a background
More quotes by Jochen Zeitz
Popular Authors
A curated listing of popular authors.