New services reflect the changing demographics of bank customers and banks' are adopting new strategies for retaining core deposits. The first baby boomers will turn 65 in 2011, and by 2030, one in five Americans is expected to be 65 or older. Add the trend toward increased equity ownership, and it's hardly surprising that more than half of the bankers expect to offer brokerage services (61%) and half will offer mutual funds (50%) in the next three years.
-John Ziegelbauer
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