Every good joke contains an element of the riddle-it may be childishly simple, or subtle and challenging-which the listener must solve. By doing so, he is lifted out of his passive role and compelled to co-operate, to repeat to some extent the process of inventing the joke, to re-create it in his imagination. The type of entertainment dished out by the mass media makes one apt to forget that true recreation is re-creation.
-Arthur Koestler
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