Buzzfeed is an entertainment website that collects an enormous amount of information about its users. Much of the data comes from traditional Internet tracking, but Buzzfeed also has a lot of fun quizzes, some of which ask very personal questions. One of them – “How Privileged Are You?” – asks about financial details, job stability, recreational activities, and mental health. Over two million people have taken that quiz, not realizing that Buzzfeed saves data from its quizzes.
-Bruce Schneier
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