Player investment design lead’ is a role that every single collaborative project or crowd initiative should fill in the future. When the game is intrinsically rewarding to play, you don’t have to pay people to participate – with real currency, virtual currency, or any other kind of scarce reward. Participation is its own reward, when the player is properly invested in his or her progress, in exploring the world fully, and in the community’s success.

-Jane McGonigal

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