Insight into customers’ needs is important, but it’s not enough. The essence of strategy and competitive advantage lies in the activities, in choosing to perform activities differently or to perform different activities from those of rivals. Each of the companies we’ve just described has done just that, tailoring their value chains to their value propositions.
-Joan Magretta
Select a background
More quotes by Joan Magretta
Popular Authors
A curated listing of popular authors.