1. Watch – What’s happening? What’s working and what’s not? 2. Ideate – What could you improve? What are your options? 3. Guess – Based on what you’ve learned so far, which of your ideas do you think will make the biggest impact? 4. Which? – Decide which change to make. 5. Act – Actually make the change. 6. Measure – What happened? Was the change positive or negative? Should you keep the change, or go back to how things were before this iteration? Iteration is a cycle –.

-Josh Kaufman

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