In dealing with objections, as with differences of opinion, nothing is gained by confrontation, though much is to be gained by appreciation of the other’s viewpoint. Most objections you hear are best handled by first demonstrating your understanding of the other’s viewpoint. Always start your response with ‘I understand’ or ‘I can appreciate your position’ or ‘I see your point’ or ‘of course’ followed by ‘However’ or ‘Also consider’ or a similar line that puts you back into consideration.
-Martin Yate
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