Many of us have every material thing we need, so the job of marketing is now to tie the economy to our emotions, to make us feel like we need more by making us want things we never needed before. We are made to feel poor on thirty thousand pounds a year. To feel poorly travelled if we have been to only ten other countries. To feel old if we have a wrinkle. To feel ugly if we aren’t photoshopped and filtered.
-Matt Haig
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