What people are looking for is you. As a leader, people need you to be clear about and demonstrate a passion for your purpose. They want to know that you practice your values consistently. And they absolutely want to know that you lead from your heart as well as your head. People are not looking for you to say the perfect words. They are looking for you to show up, being absolutely real and believable. They are seeking to believe.
-Patrick Sweeney
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