After he had reviewed in his mind all of his former interviews, he made another discovery so important in nature that it should become known to every man who is engaged in the business of selling life insurance. He discovered that life insurance is sold to the life insurance salesman himself. Sold before he ever calls upon his prospective buyer. Sold by his own mental attitude. His own faith. His own conviction that every man should provide himself with this sort of economic security.
-Napoleon Hill
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