Our ability to create change in others is often and importantly grounded in shared personal relationships, which create a pre-suasive context for assent. It’s a poor trade-off, then, for social influence when we allow present-day forces of separation – distancing societal changes, insulating modern technologies – to take a shared sense of human connection out of our exchanges. The relation gets removed, leaving just the ships, passing at sea.87 UNITY.
-Robert B. Cialdini
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