If tax remedies are so advantageous, why would they provoke the ire of voters? Here I will suggest that voters generally, and prosperous voters in particular, suffer from what I call the mother of all cognitive illusions: they believe that having to pay higher taxes would make it more difficult to buy what they want. Like many illusory beliefs, this one may strike most people as self-evidently true. And yet, as I will explain, it is completely baseless.
-Robert H. Frank
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