Priming people to think of God as punitive decreases cheating; thinking of God as forgiving increases it. The researchers then studied subjects from sixty-seven countries, considering the prevalence in each of belief in the existence of a heaven and hell. The greater the skew toward belief in hell, rather than heaven, the lower the national crime rate. When it comes to Eternity, sticks apparently work better than carrots.
-Robert M. Sapolsky
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