But Arthur Sackler is important to this story because he founded modern pharmaceutical advertising and, in the words of John Kallir, showed the industry “that amazing things can be achieved with direct selling and intensive direct advertising.” Years later, Purdue would put those strategies to use marketing its new opiate painkiller OxyContin.
-Sam Quinones
Select a background
More quotes by Sam Quinones
Popular Authors
A curated listing of popular authors.