Do we really have to talk about professionalism? Everyone here is a professional. A master builder who puts up a wall that hasn’t collapsed is certainly acting professionally, but professionalism ought to be the norm, and we should only be talking about the dodgy builder who puts up a wall that doesn’t collapse... This insistence on professionalism, that it is something special, makes it sound as if people are generally lousy workers.
-Umberto Eco
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