Once we understand what characteristics are valued (or disdained) in our commu-nities, we assess whether we individually possess more, or less, of them than do others in our communities. We compare ourselves to others to determine how we measure up, and through this social comparison, we evaluate ourselves. In this way, the groups we compare ourselves to—our reference groups—play an important role in shaping how we view ourselve
-Jess K. Alberts
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