Especially in Europe, the introduction of GDPR has undeniably added an additional level of complexity to effective automation and, equally crucial, is the problem of human error during data entry: If the information entered into the systems is incomplete, inaccurate or inconsistent, in fact, it becomes useless for automation purposes. Or, even worse, dangerous, as hoteliers would end up making assumptions that have no basis.
-Simone Puorto
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