The reason why it has been so hard to replicate in the hotel industry is not due to a lack of a great ideas but more likely due a lack of resources, technical and political know-how to navigate through the various companies. The mere architecture of such a platform would probably need to be as big and as complex as all the PMS combined, so the costs involved are likely massive. This is mainly a game that can be won by resources, more than by agility.
-Simone Puorto
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