After over a decade of monopoly in the online distribution, the major OTAs had to (at least partially) reinvent themselves, by diversifying and broaden their products in order to stay relevant. Because, if up until now metasearch engines merely aggregated third-party data, they now provide the option to complete one’s reservation without even leaving the result page. And that, for an OTA, is a problem.
-Simone Puorto
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