In the world of traditional economics, it shouldn't matter whether you use an opt-in or opt-out system. So long as the costs of registering as a donor or a nondonor are low, the results should be similar. But many findings of behavioral economics show that tiny disparities in such rules can make a big difference.
-Richard Thaler
Select a background
![Awesome background image](/backgrounds/default/13.png)
![Awesome background image](/backgrounds/default/22.png)
![Awesome background image](/backgrounds/default/23.png)
![Awesome background image](/backgrounds/default/1-375.png)
![Awesome background image](/backgrounds/default/1.png)
![Awesome background image](/backgrounds/default/1-400.png)
![Awesome background image](/backgrounds/default/11.png)
![Awesome background image](/backgrounds/default/4.png)
![Awesome background image](/backgrounds/default/17.png)
![Awesome background image](/backgrounds/default/7.png)
![Awesome background image](/backgrounds/default/12.png)
![Awesome background image](/backgrounds/default/24.png)
![Awesome background image](/backgrounds/default/5.png)
![Awesome background image](/backgrounds/default/9.png)
![Awesome background image](/backgrounds/default/18.png)
![Awesome background image](/backgrounds/default/16.png)
![Awesome background image](/backgrounds/default/10.png)
![Awesome background image](/backgrounds/default/25.png)
![Awesome background image](/backgrounds/default/15.png)
![Awesome background image](/backgrounds/default/2.png)
![Awesome background image](/backgrounds/default/4.jpg)
![Awesome background image](/backgrounds/default/14.png)
![Awesome background image](/backgrounds/default/3.png)
![Awesome background image](/backgrounds/default/21.png)
![Awesome background image](/backgrounds/default/8.png)
![Awesome background image](/backgrounds/default/6.png)
![Awesome background image](/backgrounds/default/20.png)
![Awesome background image](/backgrounds/default/1-275.png)
![Awesome background image](/backgrounds/default/19.png)
More quotes by Richard Thaler
Popular Authors
A curated listing of popular authors.