Experts have called behaviorial economists have noted an issue they call the endowment effect, Dr.Tolin says. Merely owning an item causes you to exaggerate its value, or "endow" it with more worth..... But the endowment effect can make even insignificant items feel more important to you.--pg17 Even when people don't talk about feeling responsible for an item and they don't fell like the item is too important to get rid of because it's THEIRS - and that's all there is to it. --p18
-Peter Walsh
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