The problem with being a hitchhiker is you really never know the driver. The driver could be ethical, moral, and just, or the driver could be corrupt and evil. Either way, as a hitchhiker you waive all power to your driver. He who owns the keys owns the power.Yet millions of people submit to this type of organizational control without pause. They sign franchise agreements, giving control over crucial business decisions, including marketing, ads, and royalties.

-M.J. DeMarco

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