The problem with cliches is not that they contain false ideas, but rather that they are superficial articulations of very good ones. The sun is often on fire at sunset and the moon discreet, but if we keep saying this every time we encounter a sun or a moon, we will end up believing that this is the last rather than the first word to be said on the subject. Cliches are detrimental insofar as they inspire us to believe that they adequately describe a situation while merely grazing its surface.
-Alain de Botton
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