The peer pressure works because we believe that majority or the experts might know more than we do. Peer pressure works not because the majority or experts are always right but because we fear that we are maybe wrong. ...Have you ever had a sales wrap by selling you an office solution, by telling you that 70% of your competitors are using the service so why aren't you?" -"But what if 70% of your competitors are idiots?
-Simon Sinek
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