One knows that the social can be dissolved in a panic reaction, an uncontrollable chain reaction. But it can also be dissolved in the opposite reaction, a chain reaction of inertia, each micro-universe saturated, auto-regulated, computerized, isolated in automatic pilot. Advertising is the prefiguration of this: the first manifestation of an uninterrupted thread of signs, like ticker tape—each isolated in its inertia.
-Jean Baudrillard
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