The aura of our world is no longer sacred. We no longer have the sacred horizon of appearances, but that of the absolute commodity. Its essence is promotional. At the heart of our universe of signs there is an evil genius of advertising, a trickster who has absorbed the drollery of the commodity and its mise en scène. A scriptwriter of genius (capital itself?) has dragged the world into a phantasmagoria of which we are all the fascinated victims.
-Jean Baudrillard
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