There is nothing that requires more precision, and purity of expression, than to write in a familiar style,' as the great English essayist William Hazlitt put it nearly two hundred years ago. 'To write as anyone would speak in common conversation who had a thorough command and choice of words, or who could discourse with ease, force, and perspicuity...' To me these are the cardinal virtues of strong, convincing English prose.
-Matt Weiland
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