Beware of faking: people will believe you. People believe those who sell lotions that make lost hair grow back. They sense instinctively that the salesman is putting together truths that don't go together, that he's not being logical, that he's not speaking in good faith. But they've been told that God is mysterious, unfathomable, so to them incoherence is the closest thing to God. The farfetched is the closest thing to miracle.
-Umberto Eco
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