Beneath all the chatter and the liturgy runs a fierce nostalgia for the literary myths of the past, for the gigantic figures of Dickens and Joyce, Hemingway and Faulkner. A writer can’t even aim at that kind of aura today. But it’s that yearning for imagined greatness that drives the whole literary enterprise. Plus the publishers’ desperation to manufacture a bestseller to pay the bills. The idea of greatness is a marketing tool. See Franzen.
-Tim Parks
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