The champions of the digital adopt an absurd line of argument (absurd in the sense of Freud's story of the kettle): 1. It is a revolution, an absolute advance. 2. At any rate, we have no choice, the process is irreversible. But it must be one or the other: if it is inevitable, there's no point representing it as an ideal dimension. And if it's destined to win out, there's no point claiming it is best.Any form of irony or offhandedness about one's own ideas is wounding to one's interlocutor.
-Jean Baudrillard
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