The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture.
-George Lakoff
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