For thirty-two years I went shopping with my coupon box in towwithout ever seeing another consumer with either a coupon box orbinder. Not once. I spotted small coupon wallets that fit in a purseor envelopes of coupons, but never a box or binder. By early 2011,I was beginning to see women with coupon binders everywhere Iwent. All of a sudden, couponing was hot. It was as if couponingwas a totally new concept, and yet coupons had been around forover 125 years.
-Mary Potter Kenyon
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