There is a psychological dimension also to handling indiavidual players. With errant behaviour it helps to look for a moment through their eyes. You were young once, so put yourself in their position. You do something wrong, you're waiting to be punished. What's he going to say?' you think. Or, What's my dad going to say?' The aim is to make the biggest possible impact. What would have made the deepest imprint on me at that stage of life?
-Alex Ferguson
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