1,075 Quotes by Richard Branson

I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

Do not be embarrassed by your failures, learn from them and start again.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

to be successful, you have to be out there, you have to hit the ground running

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

Screw it. Let's do it.

If someone offers you an amazing opportunity but you are not sure you can do it, say yes - then learn how to do it later!

If you opt for a safe life, you will never know what it's like to win.