127 Quotes by Aaron Levie

Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.

When you're doing something you're passionate about, stress becomes a featurenot a bug.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

A lot of being productive personally is determined by how you organize your entire business. You can't separate those two things.

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.