72 Quotes by Akio Morita

I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark and a company name arenot just clever gimmicks-they carry responsibility and guarantee the quality of the product. If someone tries to get a free ride on the reputation and the ability of another who has worked to build up public trust, it is nothing short of thievery. We were not flattered by this theft of our name.

I have always believed that atrademark is the life of an enterpriseand that it must be protected boldly. Atrademark and a company name arenot just clever gimmicks-they carryresponsibility and guarantee thequality of the product. If someone triesto get a free ride on the reputation andthe ability of another who has workedto build up public trust, it is nothingshort of thievery. We were not flatteredby this theft of our name.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

Don't be afraid to make a mistake. But make sure you don't make the same mistake twice.

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.