72 Quotes by Akio Morita

The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.

The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

All you need is the best product in the world, the most efficient production in the world and global marketing.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

The public does not know what is possible. We do.