72 Quotes by Akio Morita

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

But make sure you don’t make the same mistake twice.

A company will get nowhere if all of the thinking is left to management.

Curiosity is the key to creativity.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

But make sure you don't make the same mistake twice.

My solution to the problem of unleashing creativity is always to set up a target.