74 Quotes by Al Ries
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- Author Al Ries
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Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.
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It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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War and marketing have many similarities.
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It's better to be first in the mind than to be first in the marketplace.
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It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Good things happen when you narrow your focus
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