811 Quotes About Branding

And individuals often are deeply spiritual or creative in their free time but don’t apply those same values or skills in the work- place. It’s only rational to think that what brings you success and fulfillment in your personal life will also bring you success and fulfillment at work. Therefore, all the ideals I espouse are applicable to both your business and personal lives, because both are made up of people.

Once we’ve met our basic needs—safety, security, sustenance, and shelter—those same emotional elements, not material wealth, determine our level of fulfillment, or, as some may refer to it, our personal success. These parallel truths—that amazing achievement and lasting fulfillment for both individuals and organizations come from understanding and harnessing those emotional elements—are critical to flourishing in our new age, the Age of Ideas.

AMAZING ACHIEVEMENT AND LASTING FULFILLMENT COMES FROM UNDERSTANDING AND HARNESSING THE EMOTIONAL ELEMENTS.

BUILD A LIFE THAT CREATES THE OPPORTUNITY TO DO GREAT WORK.

in the Age of Ideas the barrier to entry exists more in our minds than it does in the real world.

Ian and Steve knew there were no hotels cater- ing to the taste and lifestyle of their clientele. It was obvious to them that the hotel business was stale with sameness; if they could infuse art and lifestyle into this segment of commerce, they would disrupt the industry.

Great ideas have the power to shift perception to create value where it didn’t exist before.

Instead of leasing buildings in a traditional manner to multiple larger tenants, coworking companies lease entire structures and then sell these leases at a higher rate to members, a/k/a tenants. A change in use, not physical form. Combine that with the intangibles of inventive branding and experiential activation, and you’ve transformed one of the largest industries in the world—commercial real estate—sim- ply by changing the way people perceive it.

When I refer to experienced creativity as a critical part of manifesting your ideas, I’m pointing to the need for creativity that has been steadily practiced through years of experi- mentation; whether or not you’re a prodigy, that’s what it takes to reach your potential.