65 Quotes by Alan Philips

Instead of leasing buildings in a traditional manner to multiple larger tenants, coworking companies lease entire structures and then sell these leases at a higher rate to members, a/k/a tenants. A change in use, not physical form. Combine that with the intangibles of inventive branding and experiential activation, and you’ve transformed one of the largest industries in the world—commercial real estate—sim- ply by changing the way people perceive it.

When I refer to experienced creativity as a critical part of manifesting your ideas, I’m pointing to the need for creativity that has been steadily practiced through years of experi- mentation; whether or not you’re a prodigy, that’s what it takes to reach your potential.

Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional.Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.

Experienced creatives develop the ability to manifest their breed of creativity consistently over a period of time. Simply put, it’s the difference between a one-hit wonder and Michael Jackson.

The fact is, your creative potential is unrealized without execution. You love Apple products not only because they’re beautiful, you love them because they work really well. You love your favorite restaurant not only because the food is great, but because it’s consistently great.

Your purpose is the emotional and spiritual energy that surrounds the commercial aspects of what you do; it can’t be to make a lot of money or sell a lot of widgets. While generating a significant financial return may be a result of pursuing your purpose, it can’t be why you do what you do. Money isn’t what the journey’s about. We aren’t here to survive; we’re here to self-actualize and thrive.

In the modern market, meaning is what generates value, making your creativity the primary driver of future value creation and the last remaining sustainable competitive advantage.

Your highest calling is to manifest a reflection of what makes you special.

While it is well documented that individuals and organizations that achieve greatness think independently, achieving your goals while fighting constant opposition takes a combination of bravery, confidence, and perseverance that is difficult to develop and exhibit consistently.