24 Quotes by Alexander Nix

Success has many fathers and failure is an orphan.

As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.

We are fundamentally politically agnostic and an apolitical organization.

I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.

We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.

The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.

We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party - for or against - or even for any related campaigns.