24 Quotes by Alexander Nix

Our targeted methods change depending on who you are as an individual, not a model representation of an individual.

The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.

Every day we have teams looking for new data sets.

We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.

You can collect Facebook data legally with the consent of the Facebook users and the consent of Facebook.

We leave our personal ideologies at the door... We only work for mainstream political parties.

Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that we have on those hundred thousand people. We'll have a look at what attributes they have in common and then we'll build a model based on that.

Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.

As a British person, I am unable to give strategic advice to political campaigns in the U.S.