16 Quotes by Alexey Brodovitch

It is the end result that counts.

If you know yourself, you are doomed.

The photograph is not only a pictorial report; it is also a psychological report. It represents the feelings and point of view of the intelligence behind the camera.

If you see something you have seen before, don’t click the shutter.

The public is being spoiled by good technical quality photographs in magazines, on television, in the movies, and they have become bored. The disease of our age is this boredom and a good photographer must successfully combat it. The only way to do this is by invention – by surprise.

There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.

What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression which intrigues the viewer and forces him to think.

The best way to achieve surprise quality is by avoiding cliches.

What is good today may be a cliche tomorrow.