11 Quotes by Allen Adamson

We wrote Shift Ahead to document how the smartest companies and organizations shift their strategiesin order to stay relevant in the face of swift and exponential changes in everything from technology tothe forces of globalization, from politics and culture, from consumer tastes to human behavior. Wewanted to find out how they shift ahead – how they stayed ahead of the curve, the competition, and theevolving requirements of their customers – given the barrage of evolving challenges.

I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

The tone, the design, the headlines--they all work toward that same message.

This is the NHL's repair year. They have to treat it almost like a new production introduction.

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.