4 Quotes by Arie de Geus

The ability to learn faster than your competitors may be only sustainable competitive advantage.

Since today’s companies are totally dependent on a continuing human membership that produces a superior intellectual output in comparison to the competition, then there is inevitably a fight over the right to the bottom line.

A company’s success no longer depends primarily on its ability to raise investment capital. Success depends on the ability of its people to learn together and produce new ideas.

Once a company has adapted to a new environment, it is no longer the organization it used to be; it has evolved. That is the essence of learning.