7 Quotes by B. J. Fogg

Plant a good seed in the right spot and it will grow without further coaxing.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Put hot triggers in the path of motivated people.

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Design your life to minimize reliance on willpower.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Design your site so it looks professional.