19 Quotes by Beth Comstock

Marketing is about innovation.

You can’t sell anything if you can’t tell anything.

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Know thyself. Know the customer. Innovate.

B2B does not mean boring marketing.

Be where the world is going.

You have to tell a story before you can sell a story.

Mind share before market share.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.