19 Quotes by Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

An idea doesn’t count if you can’t use it.

What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.

Some dream in color. We dream in scale.

We seek to be as nimble as a startup.

The more passionate that someone is about something, the more you have to listen to them.

In big companies projects have to scale and Lean Startup help us to do it.

Our job is to understand where the market is heading and translate that into practical action.

There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare.